Reap what you sow A-holes!! http://www.guns.com/2013/04/29/dicks-sales-stocks-drop-following-black-gun-ban/ Dicks Sales, Stocks Drop Following Black Gun Ban Last Christmas many Dicks customers were sent one mean lump of coal in the form of a gift certificate. All customers who pre-ordered a Troy Carbine from Dicks for their Black Friday special had their orders cancelled and their money returned. Following the Newtown shooting spree, Dicks Sporting Goods changed their policy and stopped selling AR-pattern and other semi-automatic, magazine-fed rifles, even the guns they had already sold. If theres a silver lining for all the people who were eagerly waiting for that Troy Carbine and were vastly dissappointed, its that Dicks isnt doing so well in the financial department. At a time where the only thing a company has to do to sell firearms, ammo and accessories is to unlock their doors, Dicks sales have flat-lined. In fact, their sales dropped 2.2 percent in the fourth quarter of 2012 compared to 2011 and their shares 10 percent in the last quarter. Dicks CEO pointed his finger squarely at, well, Lance Armstrong. People had a very negative reaction to the Livestrong brand, he said at an earnings report. Lance Armstrong recently confessed that he trafficked and used steroids, giving in to allegations of doping starting in 2004. His line of Livestrong goods makes up for half of Dicks elliptical and trainer apparel. Dicks denied that their sales were low because of the stores gun policy, instead they pointed the finger at the ammunition shortage. But other sporting goods stores are not feeling the pinch despite the ammo drought. In fact, Cabelas is doing better than ever and investors have been quick to point out that its because of their strong gun sales. Cabelas Inc. stock closed up more than 16 percent, among leading gainers on the New York Stock Exchange, and hit a 52-week high Thursday after reporting strong financial results above the markets and the companys expectations. Gun sales accounted for almost two-thirds of Cabelas gains, with their sales up by 24 percent over last year. First-quarter results exceeded our expectations on every line of the income statement, said Cabelas Tommy Millner. In addition to expected increases in firearms and ammunition sales, we saw particularly strong performance in softgoods and footwear. Still, some analysts believe Cabelas firearms earning to be temporary, with the massive surge in the sales of everything gun-related expected to wane now that the bulk of federal gun control bills have failed to pass muster. Without firearms and ammunition, same-stores sales increased just 9 percent still strong, but clearly much of Cabelas growth was driven by gun buyers, wrote Jeremy Bowman of the Motley Fool. As the stock has now tripled in the past year and a half, investors may want to take a cue from their senators and sell while the stock is hot. We suspect its a bit early to start bailing on Cabelas, that gun sales will stay strong for the coming months. What we can be sure on, however, is that while this boom is also a bubble, Dicks failed to get in on much if any of it.