There's competition, just not between 7-11 and QT (nor, apparently, between QT and Love's). There are plenty of Kum-n-Gos, and there's a new competitor moving in, Casey's. I saw quite a few of those in Texas, but can't say I ever stopped at one, although I have been told that their tea isn't as good as QT's.Competition in the market place is always good for the consumer. Coffee or not.