Academy has all their in house “H2O express” tackle marked down 30%. The Edmond location also has all their rod/reel combos marked down 20 or 30% as well. Theyre also doing their annual 10% off military discount right now. There’s some deals to be had. I wouldn’t say their hard baits are as good as say, rapala’s or something, but they’re decent baits, and at $2/$3 a pop when on sale, it doesn’t hurt as bad when you lose one.