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The Range
Firearms Chat
Are Online Retailers Killing Local Gun Stores? Should We Care?
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<blockquote data-quote="POKE1911" data-source="post: 3206695" data-attributes="member: 24536"><p>I would argue that online retail is making the LGS better. Sure if they are unwilling to carry a good variety, price themselves too high, or provide poor service then it absolutely will kill them as it should. Those that are committed to providing excellent customer service, a variety of products, and stay competitive in price will actually thrive. Online retailers help these good LGS in two ways. Helps eliminate local competition that is unwilling to adapt. It also is free advertising and consumer education on established and new goods. There are a lot of people that still like to “feel” stuff before they buy and also like instant gratification. It’s on the store to close the sale and not have them go order in the parking lot. </p><p></p><p>It’s very similar to the idea the mom and pop shops die when wal-mart moves to town. In my undergrad we studied the impact of wal-mart on Summit Co. in Stillwater. How they used the competition to better themselves and thrive.</p></blockquote><p></p>
[QUOTE="POKE1911, post: 3206695, member: 24536"] I would argue that online retail is making the LGS better. Sure if they are unwilling to carry a good variety, price themselves too high, or provide poor service then it absolutely will kill them as it should. Those that are committed to providing excellent customer service, a variety of products, and stay competitive in price will actually thrive. Online retailers help these good LGS in two ways. Helps eliminate local competition that is unwilling to adapt. It also is free advertising and consumer education on established and new goods. There are a lot of people that still like to “feel” stuff before they buy and also like instant gratification. It’s on the store to close the sale and not have them go order in the parking lot. It’s very similar to the idea the mom and pop shops die when wal-mart moves to town. In my undergrad we studied the impact of wal-mart on Summit Co. in Stillwater. How they used the competition to better themselves and thrive. [/QUOTE]
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Are Online Retailers Killing Local Gun Stores? Should We Care?
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