You are correct, most retailers do not negotiate on ammo prices, but I don't see where he stated retailers. His simplistic view has three options(they are even numbered for you). I don't see where the drama of a home invasion has a place in the argument. One box of ammo, even based on your exuberant 300% still isn't too expensive for most people to obtain for home defense...If life was only that simple. How many retailers actually barter? Um, close to none. So under your simplistic view a person realistically has two choices, pay the bloated price or do without. What do you say when a new gun owner can not buy ammo because of those prices? Too bad, so sad, do without? Oh, someone broke into your house and killed your family because you had food and they didn't? Well, sorry, but that ammo you needed was priced accordingly due to the situation.