How does Love's stay in business with the prices they charge for fuel? I've noticed over the last year that there usually 30-40 cents a gallon higher on diesel than most places. Sunday afternoon I filled up with diesel on I-240 and May and it was $2.71 a gallon. I get on 240 to head home and when I got to 89th and I-35 I seen the Love's sign and it was $3.47 a gallon for diesel. I just don't understand why there pumps are full with semi's and pickups filling up. I've heard they discount it if you have an account with them but I don't know. Seems ridiculous to me to pay that when you can go somewhere else.