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<blockquote data-quote="CHenry" data-source="post: 3325763" data-attributes="member: 6281"><p>Terry, dude, a steer is a product the ranch is trying to market - weather you know this or not, a ranch has a reputation for either raising quality products or not. A brand or logo thats been around for several generations is known across the country and it carries the company identity and reputation it has earned. So yes, thats marketing. It shows ownership of THE COMPANY. And many ranches are owned by company men. But semantics aside. ...</p><p>Take the Nike swoosh, pretty sure Nike doesnt own the shoe once you have bought it but anyone who sees it knows what it is. Its all about company recognition, in the states case, the state is selling tourism as the "product", not at all unlike Nike shoes or Triangle Ranch cattle. Maybe I shouldnt have used cattle for a comparison but I see the comparison plain as day.</p></blockquote><p></p>
[QUOTE="CHenry, post: 3325763, member: 6281"] Terry, dude, a steer is a product the ranch is trying to market - weather you know this or not, a ranch has a reputation for either raising quality products or not. A brand or logo thats been around for several generations is known across the country and it carries the company identity and reputation it has earned. So yes, thats marketing. It shows ownership of THE COMPANY. And many ranches are owned by company men. But semantics aside. ... Take the Nike swoosh, pretty sure Nike doesnt own the shoe once you have bought it but anyone who sees it knows what it is. Its all about company recognition, in the states case, the state is selling tourism as the "product", not at all unlike Nike shoes or Triangle Ranch cattle. Maybe I shouldnt have used cattle for a comparison but I see the comparison plain as day. [/QUOTE]
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