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The Water Cooler
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Rx Costs
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<blockquote data-quote="donner" data-source="post: 3265521" data-attributes="member: 277"><p>I guess it might come down to reach. The number of people who see an ad (name recognition) and the number who might actually ask their doctor vs how many reps it'd take to reach the same number of doctors directly. </p><p></p><p>Plus, i imagine there is a certain amount of customer service that goes into being a primary care provider. If a patient asks for X, you either give it to them or give them a good reason why you shouldn't/can't. Prescribing beta blocker X over Y likely doesn't impact you as much as losing a patient to another doctor would if the person felt you weren't being responsive to their 'needs'.</p></blockquote><p></p>
[QUOTE="donner, post: 3265521, member: 277"] I guess it might come down to reach. The number of people who see an ad (name recognition) and the number who might actually ask their doctor vs how many reps it'd take to reach the same number of doctors directly. Plus, i imagine there is a certain amount of customer service that goes into being a primary care provider. If a patient asks for X, you either give it to them or give them a good reason why you shouldn't/can't. Prescribing beta blocker X over Y likely doesn't impact you as much as losing a patient to another doctor would if the person felt you weren't being responsive to their 'needs'. [/QUOTE]
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