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The Water Cooler
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Which is more persuasive to you: 20% Off or $20 Off?
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<blockquote data-quote="jcizzle" data-source="post: 1812390" data-attributes="member: 18220"><p>Th op knows its the same guys. He's asking what the will greater stimulate the populace. </p><p></p><p>When both are equal then advertize the dollar amount. Allows consumer to visualize other uses for the savings such as the movie example mentioned earlier. </p><p></p><p>When both are not equal then it depends on the discount and purchase value. </p><p></p><p>Not claiming to know everything about the subject but web marketing is what I do for a living with both small local and large national clients. Studying cnsumer behavior is where most of my research is spent. When someone searches for the weather in Okc i want to know if they are trying to decide to mow the lawn or if they are planning to shop for a parka.</p></blockquote><p></p>
[QUOTE="jcizzle, post: 1812390, member: 18220"] Th op knows its the same guys. He's asking what the will greater stimulate the populace. When both are equal then advertize the dollar amount. Allows consumer to visualize other uses for the savings such as the movie example mentioned earlier. When both are not equal then it depends on the discount and purchase value. Not claiming to know everything about the subject but web marketing is what I do for a living with both small local and large national clients. Studying cnsumer behavior is where most of my research is spent. When someone searches for the weather in Okc i want to know if they are trying to decide to mow the lawn or if they are planning to shop for a parka. [/QUOTE]
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Which is more persuasive to you: 20% Off or $20 Off?
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