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The Water Cooler
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Which is more persuasive to you: 20% Off or $20 Off?
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<blockquote data-quote="jcizzle" data-source="post: 1812595" data-attributes="member: 18220"><p><strong>BINGO!</strong></p><p><strong></strong></p><p></p><p>Dollar amounts work well when the dollar amount is enough to relate to something else in the consumer's mind. For instance, say it's a $5,000 price tag with a 6% discount. Well, the consumer my say why buy from you over your competitor over a lousy 6%. That's why your marketing would not say 6% but instead say $300 discount and remind them that they'd be saving a car payment. Or a new Mossberg 500 for this crowd.</p></blockquote><p></p>
[QUOTE="jcizzle, post: 1812595, member: 18220"] [B]BINGO! [/B] Dollar amounts work well when the dollar amount is enough to relate to something else in the consumer's mind. For instance, say it's a $5,000 price tag with a 6% discount. Well, the consumer my say why buy from you over your competitor over a lousy 6%. That's why your marketing would not say 6% but instead say $300 discount and remind them that they'd be saving a car payment. Or a new Mossberg 500 for this crowd. [/QUOTE]
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The Water Cooler
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Which is more persuasive to you: 20% Off or $20 Off?
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