Why has the cook been taken off Cream of Wheat

[AlongCameJones]

boxes just recently? This was a handsome man in cook whites. Aren't people of color good enough to even put on cereal boxes? People have gotten totally goofy all about nothing.

 

[adamsredlines]

Somehow the left has this idea that the way to respect POC is to remove them from product packaging. Seems pretty backwards, dont it?

 

[bigred1]

Because they want to be all over TV...not boxes I guess.

 

[xseler]

I especially like the commercial about car insurance where the singing hood ornament has the brains, and the Black guy has the brawn.

Hard to believe that one hasn't been pulled yet...............



.

 

[n423]

boxes just recently? This was a handsome man in cook whites. Aren't people of color good enough to even put on cereal boxes? People have gotten totally goofy all about nothing.

In September, 2020, B&G Foods announced that images of the Cream of Wheat chef will be removed from packaging. The food manufacturer announced in June that it was reviewing the packaging after widespread protests against systemic racism pushed several companies to re-evaluate their branding. "While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive," B&G Foods said in a statement.

 

[DRC458]

I especially like the commercial about car insurance where the singing hood ornament has the brains, and the Black guy has the brawn.

Hard to believe that one hasn't been pulled yet...............



.

You're right. I hadn't thought of it that way.


.

 

[AlongCameJones]

Could it be that POC don't want to be displayed in inferior humble occupations like cook? I fail to see how Uncle Ben pictured on the rice box was "racist". Wheaties back in the 1990's put famous black American athletes like Dion Sanders on the cereal box. Nobody ever complained about that, though. Oh, but that's different. POC on Wheaties are displayed as highly-paid professional athletes and probably have a deal with General Mills too. It's glamorous to be an athlete on Wheaties but not a maid on Aunt Jemima boxes or a cook on Cream of Wheat boxes. Ok, maybe that's it?

 

[gerhard1]

The inmates have taken over the asylum.

 

[conditionzero]

Weird... I have recent boxes and the cook is still on it?

 

[xseler]

Weird... I have recent boxes and the cook is still on it?

Might check the date code on those boxes.