This weekend the fam and I went out and were watching some wildlife. Everyone had their own binocs. My wife was using some nice Vortex Vipers. Then she grabbed my 8.5x42 EL Swarovskis. She immediately said, "oh wow, these are nice. They cost a lot more than the other ones didn't they?" She is, by no means, a hunter or regular user of binoculars but the difference is so stunning that she noticed instantly. I think that, within each person's budget, the cost is easily justified. Buy the best you can.I got a cheap pair and do need a better one. I guess it's been hard to justify what they want for some of the good ones. Keeping my eye out.