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<blockquote data-quote="APH Tactical" data-source="post: 2965108" data-attributes="member: 40946"><p>That's Horrible!</p><p></p><p>As far as being a valid comparison, idk. But being fairly new in the industry, I can say that I have definitely seen SEVERAL firearms on GB that are being offered at prices much lower than my distributors have them. For some guns, there will be several people sellibg it for 20-30% less than I can get it for from the cheapest of the 4 major distributors have it. There is supposed to be a Minimum Advertised Price (MAP), but no one abides by them. Sometimes, you can see which distributors they are getting the gun from, and they will take such a minor profit, it's redicules! </p><p>Say they buy a rifle for $450 that has an MSRP(supposed to be) of $600. That gun may have a MAP (HAS to be) of $525.</p><p>They turn around and sell the gun for $455. They (usually) charge $35 for shipping and a 3.5%($16) credit card fee. They pay $20 to ship and -1% CC to PAI, and walk away from the sale with $30 in profit, on a gun that was priced lower than all the other dealers would go. And yes, this strategy will make them 20 sales a day, but it's butchering the whole industry (in my opinion). It forces every small "Ma and Pa" shop in every small town across the country to now compete with every single dealer online, and so many of them are nothing more than a warehouse with 3 guys, a forklift and a van. </p><p>Everyone wants to save every dollar they can, and when you look at a shop that is trying to make a meager $50 for each of 3 guns they sell in a day to keep the lights and insurance running before having to charge an outrageous (nearly 10% in Lawton) tax, it seems almost impossible to compete. But if EVERYONE would just follow the MAP or MSRP prices and stop trying to undercut everyone, there would be room at the table for all to eat, and all would make a healthy profit.</p><p></p><p>But it's a horrible cycle... the other day I saw that one of my distributors had a $1500 rifle for nearly $100 cheaper than the cheapest one on Gunbroker. So what did I do? I listed it for $5 less than the other guy, so who am I to complain when someone else lists it for $90 less than me? And they will. </p><p>The auction closed 14 days later without selling, but that's not the point.</p><p>They say that if you're not part of the solution....</p><p></p><p>This is why our company is moving in the direction of weapons' manufacture/product bundling and away from singular firearm sales.</p></blockquote><p></p>
[QUOTE="APH Tactical, post: 2965108, member: 40946"] That's Horrible! As far as being a valid comparison, idk. But being fairly new in the industry, I can say that I have definitely seen SEVERAL firearms on GB that are being offered at prices much lower than my distributors have them. For some guns, there will be several people sellibg it for 20-30% less than I can get it for from the cheapest of the 4 major distributors have it. There is supposed to be a Minimum Advertised Price (MAP), but no one abides by them. Sometimes, you can see which distributors they are getting the gun from, and they will take such a minor profit, it's redicules! Say they buy a rifle for $450 that has an MSRP(supposed to be) of $600. That gun may have a MAP (HAS to be) of $525. They turn around and sell the gun for $455. They (usually) charge $35 for shipping and a 3.5%($16) credit card fee. They pay $20 to ship and -1% CC to PAI, and walk away from the sale with $30 in profit, on a gun that was priced lower than all the other dealers would go. And yes, this strategy will make them 20 sales a day, but it's butchering the whole industry (in my opinion). It forces every small "Ma and Pa" shop in every small town across the country to now compete with every single dealer online, and so many of them are nothing more than a warehouse with 3 guys, a forklift and a van. Everyone wants to save every dollar they can, and when you look at a shop that is trying to make a meager $50 for each of 3 guns they sell in a day to keep the lights and insurance running before having to charge an outrageous (nearly 10% in Lawton) tax, it seems almost impossible to compete. But if EVERYONE would just follow the MAP or MSRP prices and stop trying to undercut everyone, there would be room at the table for all to eat, and all would make a healthy profit. But it's a horrible cycle... the other day I saw that one of my distributors had a $1500 rifle for nearly $100 cheaper than the cheapest one on Gunbroker. So what did I do? I listed it for $5 less than the other guy, so who am I to complain when someone else lists it for $90 less than me? And they will. The auction closed 14 days later without selling, but that's not the point. They say that if you're not part of the solution.... This is why our company is moving in the direction of weapons' manufacture/product bundling and away from singular firearm sales. [/QUOTE]
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