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The Range
Handgun Discussion
S & W to change their name
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<blockquote data-quote="Shoot Summ" data-source="post: 2934208" data-attributes="member: 1055"><p>Correct, old news, part of a larger plan to diversify the company. I own SWHC stock, this was proposed and approved. some time ago.</p><p></p><p>From the article for those that read it...</p><p></p><p>The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp..</p><p></p><p>Changing the brand would actually be ridiculous, changing the parent company name, doesn't matter at all, most people had no clue that it was already Smith and Wesson Holding Corp. It won't matter that it is American Outdoor Brands Corp.</p></blockquote><p></p>
[QUOTE="Shoot Summ, post: 2934208, member: 1055"] Correct, old news, part of a larger plan to diversify the company. I own SWHC stock, this was proposed and approved. some time ago. From the article for those that read it... The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp.. Changing the brand would actually be ridiculous, changing the parent company name, doesn't matter at all, most people had no clue that it was already Smith and Wesson Holding Corp. It won't matter that it is American Outdoor Brands Corp. [/QUOTE]
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