If you're active duty, prior service or LE, Vortex gives 40% off MSRP. Just email your DD214 to them and get registered. You can purchase 2 items directly from them per year. I purchase a pair of binoculars from them last year and saved $79 when compared to the lowest google search.
http://partners.vortexoptics.com/?request=mille
http://partners.vortexoptics.com/?request=mille