Those who are dogpiling OP, you don't know how the gun industry works. Guns and ammo don't really yield a profit, especially for an outfit like H&H. With that kind of overhead, they more or less break even on gun sales, and probably lose some money on ammo. The reason they keep guns in stock is because it draws people in, and they buy accessories and use the range, which is where their real profits come from. They're fully aware that people look at the guns and then buy them elsewhere, and they're okay with that.