Sports World is a bit of an enigma to me. Sometimes you can't get the sale people to leave you alone. Other times you can't get one to acknowledge your existence. They do have a very large selection also and you can put your hands on a lot of long rifles there. Their reloading area is very lacking to be kind. Their ammo specials are normally inline with Academy. Their guns sometimes are right on the money other times are just insane. I think they keep a pretty good feel on prices there and what is in demand they will at times require in demand pricing.