It is my most devout hope that most people have developed an immunity to this kind of crap. Half empty half full same difference.
Hmm. If I understand the riddle and the final cost is "$100" then the actual retail price would have to be $125 for 20% off to equal the $100 and so that is a better bargin by $5. What did I win?
If you're talking about sales psychology then $20 tends to grab people quicker. Obviously it's the exact same thing as 20% off of a $100 item, but $20 is a real number that the average consumer will easily identify with.Assume you're trying to be convinced into buying a service that costs $100 and I'm giving you a discount. Which would be a more persuasive way of illustrating the discount:
"20% Off" or "$20 Off"?