It over for me. The last vestige of pure sports, even if I was just lying to myself, is gone with the purchasing college players. Like I said. Let the NFL and NBA do a farm league to produce players. I'd rather watch a pickup game than what college sports has become.The new conference, if OU and Texas are accepted, will allow both schools to (1) benefit financially; (2) increase competition quality; (3) widen the recruiting area; (4) offer new bowl opportunities. Apart from those specific football benefits, both schools should see new rivalries created in other sports, which will benefit them as well. On the negative side, with increased competition, both schools should expect some dampening of expectations that might not sit well with each institutions alumni. For fans, you should expect higher ticket fees, and a push for new gear to reflect the change in conferences. When all is said and done, those that will benefit are the schools leadership, coaching staffs, players, and to a less extent the fans.
And in my opinion only, not a dime made by top tier (or any tier) college sports program paid for anything but promoting and building the college program.
I'd love to see the dime paid from the football gate that supported an advanced calculus instructor. I'm sure more than a few instructors got paid to pass jocks that couldn't spell jock.