A very good way is to do YouTube videos on your equipment, survival tips, strategies, ect. Don't just regurgitate manufacturer specs and marketing text, but make it your own. Be sure to make your videos as professionally as possible with good editing and lighting. No, you don't necessarily have to go all "Nutnfancy" or "Sootch00" with the vids and it's probably not a good idea to copy them exactly, but it should be comparable in production quality.
The most effective use of social media and video is to OWN it and make it your own. Don't just be a marketing robot, but actually be personal with it and let people get to know you and know that there's an actual person behind that facebook name, twitter name, or youtube name. Give honest opinions and open a dialog with the people out there. It should be a 2 way conversation. That alone will = boost in sales and also consumer loyalty. Real world examples would include local businesses like Iguana Lounge and Coop Ale Works Brewery here in OKC. Other's include the Keep It Local deals and DNA art galleries. Those are textbook cases of how social media and video should be done.
The other upside with Youtube is that you get a wide audience outside of Oklahoma and those Youtube views and subscribers also = $$$ in just Youtube advertising revenue. It would be great if you could even video tape real world usage of the equipment and show real world concepts on survival, bugging out, ect.
The most effective use of social media and video is to OWN it and make it your own. Don't just be a marketing robot, but actually be personal with it and let people get to know you and know that there's an actual person behind that facebook name, twitter name, or youtube name. Give honest opinions and open a dialog with the people out there. It should be a 2 way conversation. That alone will = boost in sales and also consumer loyalty. Real world examples would include local businesses like Iguana Lounge and Coop Ale Works Brewery here in OKC. Other's include the Keep It Local deals and DNA art galleries. Those are textbook cases of how social media and video should be done.
The other upside with Youtube is that you get a wide audience outside of Oklahoma and those Youtube views and subscribers also = $$$ in just Youtube advertising revenue. It would be great if you could even video tape real world usage of the equipment and show real world concepts on survival, bugging out, ect.