United Breaks Guitars

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Sharpshooter
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From a NSFW domain name that includes "ExtraGoodS***"...

Musician Dave Carroll had difficulty with United Airlines. United’s baggage handlers damaged his $3500 custom guitar, and he spent over 9 months trying to get United to pay for damages.


During his final exchange with the United Customer Relations Manager, Dave stated that he was left with no choice other than to create a music video for YouTube exposing United’s lack of cooperation. The manager responded: “Good luck with that one, pal.”


Dave shot and posted his video on YouTube. The video has since received over 11 million hits. (You’ll soon see why!)

United Airlines contacted Dave and attempted settlement in exchange for pulling the video. Naturally Dave’s response was: “Good luck with that one, pal.”


Taylor Guitars sent Dave two new custom guitars in appreciation for the product recognition from the video that has lead to a marked increase in orders.

 
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