I think of getting local media to cover local shooting sports, to see that normal people like having guns and do normal safe and fun family stuff.
Inviting the media more into the shooting world could backfire depending on how they spin it. They could ask participants leading questions. I'm guessing a lot of us wouldn't come off too well in the spotlight, given the way any comment is spun and twisted nowadays.
I've got some great thoughts in my head (don't we all), but I know I easily get flustered and confrontational when pressed, so it wouldn't be a good idea to put me in front of a camera.
Do any of the larger gun clubs or groups in the state have public information folks?
If not, maybe they need to get them . . .