i have been in DSG many times, and agree not as good as ASO (as i call it), but what i think is funny is all of the comments that people are saying (they are the same but are way different) LOL.
I like Dicks. I dont go there for guns or ammo, but I dont buy that at Academy either. Better selection on gym/exercise equipment than Academy and better selection and much better display on clothes. Academy to me is like the Wal Mart of sporting goods stores. Clothes and crap always laying everywhere, tight aisles etc... In my opinion, for what I shop for, Dicks is superior. Plus there rewards program is basically the same as Golf Galaxy, if you pay attention you can get quite a bit off of purchases with bonus points and such.