On this board, in the past S4F likes to defend dealers and brag about how he treats people in his store, the same as he did here. Last time I checked, I did not realize this forum was a large billboard for S4F store. When I read the rules I think it said not to
"Personal Attacks - We do not allow personal attacks of any kind. This is stuff like name calling, insinuations of economic status, etc. You’ll get a reminder or a warning and you will be banned from whatever thread you were bickering in. This would include asking if someone is “butt hurt” or posting a waaaaambulance meme to imply that someone is a whiner or crybaby. "
Which is what S4F did in his post.
That rule is specifically applied to comments aimed at a particular person. Hence the "personal". He did not aim that comment at anyone in particular. A reader taking a joke personally does not qualify as a "Personal Attack".
Secondly, constantly publicly bemoaning rule-breaking gets REALLY old REALLY fast.