They have folks so busy looking at the little picture that they miss the big picture.
Unfortunately, an overwhelming majority of Americans don't look at any picture; the government (through a complicit media) tells them what is in the picture, and they nod their heads and parrot the bullsh*t. At least with the "conspiracy nuts", they're trying to figure out the truth when things don't pass the smell test, even if they do sometimes get sidetracked by one of the profiteers.