I'm not so sure. Kirklands makes food that does not contain grains, Exceed contains a high volume of corn. In addition, there are other products in Exceed that are controversial through the FDA such as including vitamin K (this is given to animals following rodenticide toxicity...does that not concern anyone????)
Exceed: Lamb, brewers rice, chicken by-product meal, corn meal, corn gluten meal, ground whole grain sorghum, ground barley, animal fat (preserved with mixed tocopherols, source of vitamin E), dried plain beet pulp, ground flaxseed, natural flavor, monocalcium phosphate, brewers dried yeast, dried egg product, calcium carbonate, salt, potassium chloride, choline chloride, vitamin E supplement, zinc sulfate, ferrous sulfate, l-ascorbyl-2-polyphosphate, zinc oxide, fructooligosaccarides, nacin, vitamin A supplement, copper sulfate, biotin, calcium pantothenate, manganous oxide, vitamin B12 supplement, thiamine mononitrate, pyridoxine hydrochloride, menadione sodium bisulfite complex (source of vitamin K activity), riboflavin supplement, sodium selenite, calcium iodate, folic acid, vitamin D3 supplement, cobalt carbonate
As compared to:
Kirkland: Chicken, chicken meal, whole grain brown rice, cracked pearled barley, chicken fat (preserved with mixed tocopherols and vitamin E), egg product, beet pulp, potatoes, fish meal, flaxseed, natural flavor, brewers dried yeast, millet, dried chicory root, carrots, peas, kelp, apples, cranberry powder, potassium chloride, salt, choline chloride, rosemary extract, parsley flake, taurine, yucca schidigera extract, vitamin E supplement, iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, copper sulfate, potassium iodide, thiamine mononitrate, manganese proteinate, manganous oxide, ascorbic acid, vitamin A supplement, L-carnitine, biotin, calcium pantothenate, manganese sulfate, sodium selenite, pyridoxine hydrochloride (vitamin B6), vitamin B12 supplement, riboflavin, vitamin D supplement, folic acid
Edited to add: I'd just like to throw in here that I feed three 50 pound working dogs for $40 (a grand total) per month on a raw diet that is far superior to a pet receiving corn and treatment for a toxicity they did not receive (unless the food company added it in there for free). If cost and ingredient content are most important, I'd recommend this diet over Exceed any day.
Thanks for the detail breakdown...No doubt the raw diet is the best. Some of us can't and some of us don't want to deal with the raw food diet and prefer the ease of kibble. While I prefer not to pick up poop, it takes me less then 3 minutes a week. It's one thing if you're already a trapper or hunter and give the scraps it's another to have to buy it at the supermarket and go through the prep work not to mention feed time. Guessing Exceed is at least 80% better then what most people feed there dogs.