i've been doing some research on it lately. It does look cool, but from what i've read it really geared towards rentals and purchases and not stuff from the internet. I don't think you can use amazon instant movies for example with the apple tv.
If you have a good itunes library, it does sound handy, though.
I've also looked at the roku and a few other boxes that provide the same features.
Personally, i'm thinking of saving up a bit more and just getting a mac mini. Built in wifi, bigger hard drive, ability to add usb/firewire hard drives and just having the full internet available to me for any service i want to use (amazon prime, youtube, hulu, etc) is pretty appealing to me.
Other than the pitiful content for streaming on Netflix, Apple TV is really good. Netflix just doesn't offer anything worth watching on their streaming line
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