Best Buy has the iPad 2 32G w/ATT for $629
http://www.bestbuy.com/site/Apple&#...lack/1918229.p?id=1218302813040&skuId=1918229
Apple Store has the same for $729
http://store.apple.com/us/buy/home/shop_ipad/family/ipad/new_ipad
Is buying from Apple store worth the $100 extra?
You're comparing apples to oranges...
Its not the same.... The one from best buy that you linked is the Ipad 2. the one from apple is the new ipad (ipad 3 as some refer). If you look, best buy will have the new ipad (ipad3) for the same price as the apple store. So the question you have to ask at this point is it worth the extra 100 for the new ipad vs the ipad2. 100% the screen is amazing and you can get 4g on the new one, Which i believe you can't on the ipad 2. The extra hundred for the new I pad is worth it...