OR, the guy reading the article could have been on the fence about wearing a helmet since he's getting older and presumably wiser. He may now think, "Boy... I'm going to the motorcycle shop to pick up a helmet!"
Most of the people I see on the roads without a helmet ARE the older guys. At least the younger guys put their helmet on the back of their bike because god knows they'd have plenty of time to throw it on their head before they wreck.