As with most things, as time passes there are refinements and reduction in cost by competition. About a month ago I almost bought a Yeti. Then I checked out the new Igloo Sportsman 55. It is roto-molded like the Yeti, gasket sealed and similar amount of insulation, yet has better drain plug, handles and rubber latches. And is about half the price. I go on a three day camping trip and I'm dumping out ice at the end. I'm working on adjusting to how much less ice I need to start with. The $200 saved can buy me a real good tent or sleeping bag or... you get the picture. Yeti was king shizz, but the compition just caught up, and in my opinion, passed them up.